There are stories that start with a name and others that start with a dream.
Kikó Nalli's is both.
He was born as Ilio Cristian Maria Nalli, but in the family, being the youngest, everyone calls him Chicco. An affectionate, simple name, that brings with it the warmth of home. But inside him there is something special: a passion that beats strong in the heart.
While his father is an entrepreneur with a butcher shop in Sabaudia and his mother runs a beach resort, he has already understood what his destiny is: he wants to become a hairdresser. But not because it's a job. For him it's art, it's emotion, it's the way he manages to express who he really is.
But life soon puts him in front of a very hard test. At only 13 years old, he loses his father, his idol. A strong man, a point of reference, an example of dedication and values.
Even though his physical presence is gone, his father's teachings remain alive in everything Kikó does. The courage, the determination, the respect for work and for people: everything he is today, he also owes to him.
At 11, she picks up her first scissors and starts cutting her mother's hair. It's the first step in a love story that will never end. Not with a person, but with people's hair.
Because for Kikó, hair is not just a part of the body. It is memory, identity, transformation. It is the mirror of who we are and who we want to become. Through her hands, she does not limit herself to cutting or styling: she tells stories, creates emotions, changes lives.
But life soon puts him in front of a very hard test. At only 13 years old, he loses his father, his idol. A strong man, a point of reference, an example of dedication and values.
Even though his physical presence is gone, his father's teachings remain alive in everything Kikó does. The courage, the determination, the respect for work and for people: everything he is today, he also owes to him.
At 11, she picks up her first scissors and starts cutting her mother's hair. It's the first step in a love story that will never end. Not with a person, but with people's hair.
Because for Kikó, hair is not just a part of the body. It is memory, identity, transformation. It is the mirror of who we are and who we want to become. Through her hands, she does not limit herself to cutting or styling: she tells stories, creates emotions, changes lives.
At 14 he starts working, he learns, he learns everything he can. His talent is evident, his determination unshakable. He opens a salon when he is still a minor, but since he cannot register it in his name, he registers it in his mother's name. On paper he is just an employee, but in reality he is the beating heart of that place. In a short time, the shop fills up. People don't just come for a haircut, they come for him.
In the meantime, throughout Sabaudia they call him Chicco, but he feels that his name must evolve, just like him. He decides to transform it: he changes the “c” to a “k”, adds an accent for a French touch. Kikó is born. Some might think that he was inspired by a well-known brand, but this has been his identity for over 40 years.
After Sabaudia comes Latina, then Riccione, where the nightlife begins to look for him. From there, his talent takes him to Costa Smeralda, Milan, Rome. Wherever he goes, he leaves his mark. But Kikó doesn't just want to be successful. He wants to teach, transmit, share what he has learned.
He opens a column on social media dedicated to hair care with natural ingredients, an idea that wins over the public and leads him to achieve two very important goals.
He becomes one of the protagonists of “Detto Fatto” on Rai, where he doesn’t just cut hair, but gives emotions. With his scissors he doesn’t just shape locks, he transforms women, helps them rediscover themselves, feel more beautiful and self-confident.
In the meantime, he creates a line of professional hair care products, the result of years of experience and research. In a short time, his products conquer the best salons around the world.
She writes a book about hair recipes, because hair should not only be styled, but nourished, pampered, loved. It is a success, because it talks about what she knows best: beauty as an act of care and respect for oneself.
Today he is the creator and star of the series “Live Advisor” on Prime Video, followed by millions of viewers. His talent continues to travel: he is called for consultancy in the best salons in Switzerland and teaches in the most prestigious European academies.
And now, after more than two years of study and 36 tests, Kikòcco is born, a product that encompasses all his experience and passion.
An idea perfected over time, until reaching the ideal formula.
But the longest love story is the one with people's hair.
No matter how many successes he achieves, how many salons he visits, how many innovations he creates, his deepest connection is with people's hair.
Because every cut is a new beginning.
Because every color is a transformation.
Because every hair he caresses with his hands tells a story.
And this love story has lasted for 43 years.
A bond that will never end.
Marco, a friend who has known him forever.
LifePrime S.r.l.,
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